Case Study: Transforming Business Operations for air up® GmbH using Odoo
About air up®
Founded in July 2019 and headquartered in Munich, air up® has swiftly expanded its horizons across over 14 countries, employing a diverse team of around 260 professionals from over 40 nations.
At the core of air up® is the drinking bottle system, a revolutionary product that allows users to flavor their water through scent. This innovative approach promotes healthy hydration without added sugars or calories, catering to the health-conscious consumer. air up® has captivated a growing customer base, now exceeding six million users, who delight in a unique hydration experience.
air up®’s commitment to innovation drives its research and development, continually advancing the sensory experience of hydration and leading the way in sustainable and health-oriented drinking solutions.
Challenge
air up® needed to enhance its existing Odoo 13 system for the EU market while launching a new Odoo 15 instance for the US, addressing complex tax compliance, growing transaction volumes, and seamless integration with Shopify for real-time order and inventory management.
Consulting Approach
initOS applied an agile project management framework with 14-day sprint cycles and quarterly OKRs. We focused on infrastructure optimization, stakeholder alignment, and technical consulting to ensure scalability and future-proof architecture.
Solution
We upgraded the EU instance, deployed a US-compliant Odoo 15 system, and implemented a robust Shopify-Odoo integration via API. Dockerization of the infrastructure ensured reliability, faster deployments, and reduced downtime empowering air up® to scale efficiently.
The Challenge
As air up® experienced rapid growth, it became evident that their existing systems needed to evolve to support expanding operations. In Europe, the Odoo 13 instance required significant enhancements to handle increasing transaction volumes and streamline processes. For their entry into the US market, air up needed a brand-new Odoo 15 instance tailored to comply with the country’s complex tax regulations. Furthermore, the company faced the challenge of integrating Shopify with Odoo to synchronize orders, products, and inventory while maintaining real-time accuracy. To address these needs, air up® sought a reliable partner with the technical expertise to deliver robust solutions while managing the infrastructure and project planning in an agile environment.
air up®, a leading innovator in the e-commerce and consumer goods industry, partnered with initOS to enhance its operational infrastructure and scale its business across Europe and the United States. The project, which ran from July 2021 to February 2023, involved optimizing the existing Odoo 13 instance for the EU market, deploying a new Odoo 15 instance for the US market, and seamlessly integrating Shopify with Odoo to streamline order processing.
Our Solution
To address air up®’s challenges, initOS implemented a comprehensive set of solutions that aligned with their growth objectives.
The EU Odoo 13 instance was significantly enhanced to streamline operations and improve process efficiency. Meanwhile, a new Odoo 15 instance was developed specifically for the US market, focusing on compliance with intricate tax regulations and enabling smooth integration with Shopify. This integration was achieved using the Shopify API, ensuring real-time synchronization of orders, inventory, and product data between the two platforms.
To optimize system reliability and scalability, initOS implemented Dockerization for Odoo. This approach significantly improved infrastructure maintainability, reduced downtime, and simplified deployment processes. Agile project management practices, including 14-day sprint cycles and quarterly OKRs, ensured clear communication and alignment with air up’s goals. Through this collaborative approach, initOS consistently delivered high-quality solutions, including bug fixes, user interface improvements, and new feature rollouts.
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Results
The partnership with air up® resulted in several tangible outcomes. The successful deployment of the Odoo 15 instance enabled seamless operations in the US, ensuring compliance with complex tax requirements and supporting business expansion into this new market. Shopify integration eliminated order management bottlenecks, allowing air up to process high volumes of orders efficiently while maintaining accuracy.
The Dockerized infrastructure reduced operational risks by enhancing scalability and system reliability. By adopting agile project management, initOS fostered a collaborative environment that ensured the timely delivery of solutions tailored to air up®’s evolving needs. Overall, the collaboration significantly strengthened air up®’s ability to meet the demands of its fast-growing e-commerce operations.
At initOS, we specialize in open-source ERP solutions tailored to businesses’ unique needs. Our expertise in Odoo development, integration, and infrastructure optimization helps clients scale their operations and achieve sustainable growth.
Key Insights
During this project, initOS tackled several key challenges, including navigating the complexities of the US tax system and ensuring real-time data synchronization between Shopify and Odoo. These efforts resolved critical business challenges for air up, allowing them to meet their operational goals.
One of the major takeaways from this collaboration was the importance of exploring scalable solutions beyond Odoo to support future growth. While the project’s outcomes were highly successful, adopting complementary tools could unlock additional opportunities in similar future projects.
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